Soban Farooq

Meet Soban Farooq from Sargodha.

Soban Farooq is the Founder and CEO of Ashtech Digital Solutions, an AI-focused technology company he established while still a Computer Science student. What began as a conceptual idea has evolved into a globally oriented enterprise dedicated to developing practical AI solutions for diverse business needs.

His professional expertise is anchored in the development of Voice AI Agents, custom machine learning models, and comprehensive business automation workflows. Soban specializes in translating complex technological concepts into deployable digital products that address specific operational challenges for startups and established corporations.

A key innovation under his leadership is Rabtah AI, a flagship product designed to automate inbound call handling. This intelligent agent manages appointment booking and lead capture, enabling businesses to maintain 24/7 customer connectivity while significantly reducing the reliance on manual call center operations.

Soban’s approach combines rigorous technical execution with strategic product thinking. He focuses on creating accessible AI tools that allow businesses to leverage advanced technology without the need to maintain in-house technical teams, thereby lowering the barrier to entry for AI adoption.

Prior to founding his venture, Soban honed his skills as a Machine Learning Engineer at Mavericks United and Pixelpk Technologies. This hands-on experience in artificial intelligence and machine learning provided the foundational knowledge necessary to build robust, scalable AI products.

• Voice AI Agent Development
• Custom Machine Learning Solutions
• Business Automation Workflows
• Web and App Development
• AI Product Strategy

Pakistan Ki Shaan proudly recognizes Soban Farooq for his entrepreneurial journey and efforts to make AI technology more practical and accessible for businesses.