Daniyal Idrees

Daniyal Idrees is a Pakistani Brand and Digital Marketing Strategist with more than 10 years of experience across creative strategy, digital marketing, performance marketing, analytics, and brand building. His work focuses on connecting creative ideas with measurable business outcomes across both local and international markets.

Throughout his career, Daniyal has worked on diverse brands and digital products through Defqon Digital, contributing to projects involving Snapchat Pakistan HUB, Treet Corporation, GariConnect, vStellar, and Jax & Hue.

One of his notable achievements came through his work with Snapchat Pakistan HUB, where digital growth efforts contributed to increasing downloads from 17.5 million to 23 million during 2024. During the same period, Pakistan reached the #3 position globally for Snapchat downloads, following India and the United States.

For GariConnect, described as Pakistan’s first car rental app, Daniyal developed and executed growth strategies focused on customer acquisition and advertising performance. His work helped the platform achieve an 8X return on ad spend (ROAS) within six months, demonstrating the role of performance marketing in scaling a digital product.

His experience also includes working with vStellar, a SaaS platform focused on QA automation. Through targeted digital advertising and lead-generation strategies, his campaigns generated 500+ leads from approximately $15,000 in advertising spend.

More recently, Daniyal has been leading the digital launch and growth strategy for Jax & Hue, a premium paint brand entering the United States market. Within six months, the brand achieved 1,300+ orders and more than $75,000 in sales, with approximately 1.5X ROAS.

Daniyal’s work extends beyond advertising campaigns. His expertise includes brand positioning, creative direction, conversion tracking, performance marketing, analytics, customer acquisition, and digital growth strategy. By combining creative thinking with data-driven decision-making, he works to build marketing systems that can be measured, optimized, and scaled.

Another milestone in his professional journey came when his conversion tracking implementation was validated by Google, recognizing the accuracy of his measurement and tracking setup.

His career demonstrates how digital marketing can connect Pakistani professionals with businesses and audiences across international markets. From launching brands and scaling digital products to improving advertising performance and measurement systems, Daniyal continues to work at the intersection of creativity, technology, marketing, and measurable growth.

With more than a decade of experience and a portfolio spanning multiple industries, Daniyal Idrees represents a generation of Pakistani marketing professionals contributing to the global digital economy. His journey reflects the impact that strategic thinking, creative execution, and data-driven marketing can have when applied to ambitious brands and products.