Saad Arshad

Meet Saad Arshad from Islamabad.

Saad Arshad is a performance marketer with over five years of experience in paid advertising, customer acquisition, and revenue growth. His journey has taken him from managing small campaign budgets to overseeing large-scale advertising campaigns across Meta and Google Ads.

He has worked with brands including Bentley and Mike Tyson, focusing on measurable business growth, customer acquisition, and return on advertising spend. His approach combines data-driven strategy, creative testing, and continuous campaign optimization to help businesses turn advertising investments into revenue.

As Director at TFC Marketing, Saad leads a team of 22 performance marketers and oversees approximately $1 million in monthly media spend across 75 clients. His work includes developing acquisition strategies, building scalable systems, and coordinating creative, media buying, and operations to deliver consistent results.

• Performance Marketing Strategy
• Meta & Google Ads Management
• Team Leadership & Mentorship
• Customer Acquisition Optimization
• Scalable Media Buying Systems

Beyond campaign performance, Saad believes in building strong teams through mentorship, collaboration, accountability, and continuous learning. He studied Marketing at FAST-NUCES and earned a Master’s degree in Project Management from the University of Sunderland in London, graduating with distinction. This combination of marketing expertise and project management skills supports his approach to leading teams and managing complex advertising operations.

Pakistan Ki Shaan proudly recognizes Saad Arshad for his work in performance marketing, team leadership, and helping businesses achieve measurable growth.