Featured by Pakistan Ki Shaan
Jaffer Omar
Meet Jaffer Omar — Product Leader | Apparel Sourcing & Merchandising
Meet Jaffer Omar from Karachi.
Jaffer is a Product Management and Merchandising professional with more than two decades of experience across apparel sourcing, product development, supply chain, and strategic merchandising.
He currently serves as Director at Optimum Sourcing Company, where he leads sourcing operations and strategies focused on efficiency, quality, and business growth.
Throughout his career, Jaffer has held senior roles across leading fashion and apparel organisations, including edenrobe, Gulahmed Ideas, Bello & Grosso, and Optimum Apparel.
His expertise includes:
- Product lifecycle management and product development
- Apparel sourcing and procurement
- Vendor management and supply chain optimisation
- B2B and B2C strategy
- International sourcing and exports
Over the years, Jaffer has delivered measurable improvements in lead times, cost efficiency, product development, international exports, and supply chain operations while managing large teams and international orders.
From product development to global sourcing, Jaffer continues to combine strategic thinking with operational excellence to help fashion businesses grow and compete in international markets.
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